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A l’IFA 2017, le partenariat TV entre LG, Dolby et Technicolor brille de mille feux - Algerie360
Les téléviseurs de LG Electronics (LG) seront à l’honneur durant le salon IFA 2017, grâce à des technologies développées en partenariat avec des sociétés renommées telles que Dolby® et Technicolor.
LG présentera ses téléviseurs OLED 2017, équipés du Mode Technicolor Expert, permettant l’affichage de couleurs optimisées par les coloristes de Technicolor qui travaillent sur la plupart des succès hollywoodiens. Le Mode Technicolor Expert sera disponible dans le menu de configuration des images de tous les téléviseurs OLED 2017 de LG, à partir du mois d’octobre. LG travaille également à équiper ses SUPER TV UHD 2017 du Mode Technicolor Expert. Les téléviseurs OLED de LG sont connus pour leurs performances supérieures et sont utilisés par Technicolor comme écrans de référence lorsqu’ils travaillent sur les versions destinées à la télévision des plus grands films hollywoodiens et des contenus télévisés comme Logan et Sense 8 . Cette reconnaissance de Technicolor vérifie l’affirmation de longue date de LG selon laquelle ses téléviseurs OLED permettent aux utilisateurs de bénéficier d’une expérience de visionnement haut de gamme.
« En travaillant sur les couleurs de la deuxième saison de la série Sense 8 de Netflix, la technologie OLED de LG s’est avérée cruciale lors de la collaboration avec la scénariste et réalisatrice Lana Wachowski – dont les bureaux se trouvent à l’autre bout du pays – et le cinéaste John Toll, basé à Hollywood », explique Tony Dustin, coloriste senior chez Technicolor. « Les noirs parfaits, la saturation et la profondeur des couleurs de la technologie OLED nous ont permis de tous voir les mêmes couleurs, même si nous n’étions pas ensemble physiquement. En plus de cet avantage, nous sommes ravis de savoir que les téléviseurs OLED de LG sont déjà disponibles sur le marché pour permettre aux clients d’apprécier la qualité d’image des TV OLED de LG. Nous avons ainsi la garantie que les images sur lesquelles nous avons travaillé s’afficheront fidèlement sur les écrans des familles . »
Durant l’IFA 2017, LG montrera la puissance des capacités de rendement des jeux vidéo grâce aux compétences du 4K HDR de ses TV OLED, en matière de palette de couleurs très étendue, en utilisant le jeu Forza Horizon 3 de Turn 10 sur une console Xbox One S de Microsoft. Avec la technologie HDR, le reflet du soleil sur les voitures de course est accentué par le contrôle obscurissant du pixel, rendu possible par la technologie OLED. La lumière peut donc briller même sur une voiture noire, sans décoloration. Les joueurs exigeants bénéficieront d’un retard à l’affichage ne dépassant pas les 21,3 millisecondes, soit un affichage quasi instantané entre le contrôleur et l’écran, via le mode de jeu HDR des TV OLED de LG, avec la Xbox One S de Microsoft.
Tous les téléviseurs OLED et SUPER UHD 2017 de LG disposent de l’Active HDR qui offre une qualité de contraste encore plus saisissante sur les contenus HDR. L’Active HDR permet aux télévisions de LG de traiter l’image scène par scène, générant des données dynamiques sur chaque scène de vidéo, utilisée par la suite pour optimiser le rendu de l’image sur la base d’une scène par scène. En plus, les téléviseurs OLED et SUPER UHD 2017 de LG prennent également en charge plusieurs formats HDR, dont Dolby Vision
TM , HDR10 et la technologie de diffusion HLG (Hybrid Log Gamma). De plus, LG prévoit la prochaine prise en charge du format HDR avancé de Technicolor.
Encore plus, LG prévoit de prendre également en charge les données dynamiques dans le traitement des contenus HDR10 et HLG en ajustant chaque scène pour un plaisir visuel amélioré, même sous standard HDR ouvert. Les capacités de la gamme de TV de LG sont encore augmentées grâce à l’effet HDR qui améliore les contenus à plage dynamique standard, en améliorant les rapports de luminosité et de contraste. LG fera plusieurs démonstrations HDR sur son stand, durant l’IFA 2017, dont du contenu HLG 4K de la BBC, HDR 10 d’Amazon et Dolby Vision de Netflix.
Les services de vidéo à la demande proposent de nombreux contenus en Dolby Vision, avec plus de 100 films disponibles aujourd’hui. À ceci s’ajoutent plus de 125 heures de contenus originaux, disponibles en Dolby Vision chez les principaux prestataires hors offre du fournisseur d’accès à Internet (OTT), en plus des titres Dolby Vision sur disques Blu-Ray ultra HD, disponibles dans le monde entier.
Lors du salon IFA, LG présentera pour la première fois les fonctions de contrôle vocal améliorées d’Alexa sur une télévision LG connectée à un haut-parleur Echo d’Amazon. Grâce à la compatibilité entre Alexa d’Amazon et le webOS des téléviseurs de la société, les visiteurs de l’IFA pourront effectuer des commandes vocales via le haut-parleur Echo d’Amazon pour contrôler certaines fonctions du téléviseur comme changer de chaine, modifier le volume, utiliser les commandes directionnelles, rechercher des contenus, lancer une application de la Smart TV et ce en ayant les mains libres sans nul besoin d’une télécommande.
L’incroyable Téléviseur LG SIGNATURE OLED Wis sera exposée à l’IFA aujourd’hui. Cet exploit d’ingénierie hors du commun é été récompensé par le plus grand nombre de prix, dont le très convoité Best of the Best au salon CES 2017. Parmi les autres téléviseurs OLED fascinants, le E7 de LG, a été reconnus par toute l’industrie des deux côtés de l’Atlantique, et consacré King of TV 2017 (le Roi des Téléviseurs) lors de la 14ème édition annuelle du TV Shootout CE Week, à New-York et reconnu comme la meilleure télévision OLED par l’Association européenne de l’image et du son (EISA).
“We are pleased to exhibit our superior 2017 TVs at IFA, offering visitors the opportunity to experience their unrivaled performance hands-on,” said Brian Kwon, president of the LG Electronics Home Entertainment Company. “Partnerships with respected names such as Technicolor and Dolby demonstrate LG’s commitment tocontinually pushing the boundaries of TV technology.”
« Nous sommes heureux d’exposer nos téléviseurs haut de gamme au salon de l’IFA 2017 et d’offrir la possibilité aux visiteurs de constater par eux-mêmes la qualité inégalée de leurs performances », a déclaré Brian Kwon, président de la société LG Electronics du Divertissement Familial. « Les partenariats avec des entreprises renommées comme Technicolor et Dolby démontrent l’engagement et la détermination de LG à repousser sans cesse les limites de la technologie télévisuelle . »
Les visiteurs du stand de LG à l’IFA 2017 de Berlin auront la chance de voir en personne le LG SIGNATURE OLED TV W avec d’autres innovations de téléviseurs LG.